LiOr Jacob, founder of Passion University, is an AI scientist who pioneered passion-based education. He developed breakthrough AI applications and taught artificial intelligence at National University. LiOr conducted research in higher states of consciousness at Maharishi University, founded Passion Training and developed neurosomatic methods of conscious breathing, dance, yoga, tantra and rebirthing.

LiOr wrote 7 Passions of Life and founded the Holistic Health academic programs. He has been a social activist, guided Dance for Peace and taught thousands of students world-wide.